Adidas has been criticized for labor rights violations in supplier factories, including wage theft and unsafe conditions in Brazil and Asia. The company has also faced boycott campaigns for sponsoring Israeli sporting institutions, including the Jerusalem Marathon, and for sourcing from manufacturers tied to illegal settlements in the occupied West Bank.
Adidas has been directly complicit in Israeli apartheid through its past sponsorship of the Jerusalem Marathon, an event that normalizes Israeli control over occupied East Jerusalem. The company has also sourced from Delta Galil Industries, an Israeli supplier operating in illegal West Bank settlements. These ties embed Adidas in the infrastructure of occupation.Its broader operations reinforce systemic harms. Reports document widespread labor exploitation in Adidas supplier factories in Brazil and Asia, including poverty wages, unsafe conditions, and union repression. Despite sustainability marketing, watchdogs note declining transparency and massive production volumes that undermine its environmental claims.Adidas’s global reach and cultural authority make it a high impact boycott target. Pressuring Adidas disrupts one of the most visible lifestyle brands complicit in labor abuse and the normalization of Israeli apartheid.
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