Ambi is L’Oréal’s skincare brand, historically positioned around products for racialized women, particularly in the U.S. market. Known for its complexion care and fade creams, the brand has long marketed itself as addressing hyperpigmentation and uneven skin tone. The boycott ask is tied to L’Oréal’s broader record of human rights concerns in its supply chain, reliance on petrochemicals and plastics contributing to environmental harm, historic animal testing practices, and corporate lobbying activities.
L’Oréal’s harm profile spans environmental concerns (palm oil-linked deforestation, toxic chemical use), human rights issues in supply chains, and direct economic complicity in Israel’s occupation regime. While its Israeli factory is located inside Israel’s pre-1967 borders, it sits on land seized from Palestinians during the Nakba and produces goods using resources from occupied territory.
Corporate leadership has cultivated close political and trade ties with Israeli institutions, and its awards to scientists at boycott-targeted research centers deepen this alignment. These factors, combined with global market dominance, make L’Oréal a high-priority boycott target for those opposing corporate support of Israeli apartheid.
L’Oréal’s global reach amplifies the scale of these harms, making it a key boycott target.
Huda Beauty