Cacharel is L’Oréal’s fashion and fragrance brand, best known for perfumes such as Anaïs Anaïs, Amor Amor, and Noa.. The boycott ask is tied to L’Oréal’s record of environmental harm through synthetic fragrance chemicals and plastics, human rights concerns linked to palm oil and mica supply chains, historic animal testing practices, and corporate lobbying activities that sustain exploitative industry standards.
L’Oréal’s harm profile spans environmental concerns (palm oil-linked deforestation, toxic chemical use), human rights issues in supply chains, and direct economic complicity in Israel’s occupation regime. While its Israeli factory is located inside Israel’s pre-1967 borders, it sits on land seized from Palestinians during the Nakba and produces goods using resources from occupied territory.
Corporate leadership has cultivated close political and trade ties with Israeli institutions, and its awards to scientists at boycott-targeted research centers deepen this alignment. These factors, combined with global market dominance, make L’Oréal a high-priority boycott target for those opposing corporate support of Israeli apartheid.
L’Oréal’s global reach amplifies the scale of these harms, making it a key boycott target.
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