Carrefour markets itself as a convenient, affordable supermarket chain for everyday shopping, offering groceries, household goods, and fresh produce. Yet many of its shelves carry Israeli products, including fruits and vegetables from settlement farms in the West Bank and Jordan Valley. By distributing these goods across Europe and global markets, Carrefour extends the reach of settler-colonial agriculture far beyond Israel’s borders.
In Jordan, sustained boycott pressure forced Carrefour to close all its branches in 2023—a rare example of direct movement impact. Elsewhere, however, the company continues to embed occupation produce into its supply chains, making ordinary consumer purchases complicit in land theft and displacement.
Carrefour is rated High Impact because of its scale and direct complicity in sustaining the Israeli settlement economy. By distributing and promoting agricultural goods from occupied land, Carrefour provides international markets for products rooted in dispossession, turning stolen land and diverted water into profit.
The brand’s size magnifies this harm. As one of the world’s largest supermarket chains, its sourcing practices normalize settlement goods as everyday products in households across Europe and worldwide. Its retreat from Jordan under BDS pressure proves that consumer and grassroots organizing can shift corporate behaviour but the company’s ongoing presence elsewhere highlights the need for continued pressure.
Carrefour is an international distributor that materially strengthens Israel’s apartheid economy.
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