Gant is an American-Swedish clothing brand now owned by Maus Frères SA. Known for its preppy, Ivy League–inspired style, Gant markets men’s, women’s, and children’s apparel across Europe, North America, and Asia. While positioned as a heritage brand rooted in classic shirting, its operations reflect the global fast-fashion supply model of its parent company, relying on outsourced production and opaque sourcing chains.
Maus Frères SA is rated Medium Impact, with monitoring recommended. Public records show a Lacoste men’s underwear licensing deal with Delta Galil (2013–2018). Delta Galil and its subsidiaries operate production facilities in Israeli settlements across the occupied West Bank and East Jerusalem—zones that violate international law and sustain apartheid economies. While there is no current public evidence of ongoing Maus Frères contracts with Delta, the past relationship demonstrates a willingness to embed in supply chains tied to land dispossession and military occupation.
Beyond Delta, Maus Frères’ business model reflects the systemic harms common across global fashion groups. Like its peers, it relies on outsourced production with opaque transparency, exposing its brands to risks of wage theft, gender-based violence in factories, and environmental destruction linked to textiles and leather. Marketing narratives around heritage (Lacoste, Aigle), preppy timelessness (Gant), or edgy subculture (The Kooples) obscure the same underlying fast-fashion dynamics: accelerated production cycles and dependence on low-cost labour.
Boycotting Maus Frères brands draws attention to two layers of harm: first, historic and potentially ongoing complicity in Israel’s occupation economy through ties to Delta Galil; and second, participation in the global fashion system that normalizes exploitation and ecological harm. Until updated contracts are confirmed, Maus Frères should be treated as monitor/medium impact, with priority focus on brands most directly entangled in settlement-linked supply chains.