Happy Belly is Amazon’s in-house food brand, selling snacks, coffee, nuts, and pantry staples. It’s marketed as convenient and affordable, but like every Amazon private label, it exists to undercut independent producers, dominate search results, and lock shoppers deeper into Amazon’s monopoly. Every purchase feeds the same corporate machine—one built on worker exploitation, aggressive union busting, environmental harm, and AWS contracts like Project Nimbus that power Israeli government and military systems.
Amazon is rated High Impact because its harms are systemic and interlocking.
Environmental Harm: Delivery fleets, aviation cargo, and data centers generate massive emissions and plastic waste, while public pledges mask lobbying against climate regulation.
Human Rights Violations: Workers face surveillance, injury-level quotas, and unsafe delivery speeds. Migrant workers in Saudi Arabia and elsewhere face wage theft and coercion.
Military & Conflict Complicity: AWS is central to surveillance states. Project Nimbus embeds Amazon in Israel’s occupation and war crimes, supplying AI and data services to its military and government.
The result: consumer spending that powers a machine which entrenches inequality, accelerates climate collapse, and sustains state violence worldwide.