II Makiage is owned by Oddity Inc, a Tel Aviv and New York-based tech-beauty company behind digital-first brands like Il Makiage and SpoiledChild. Oddity maintains deep operational and leadership ties to Israel, with significant R&D in Tel Aviv and major investments in Israeli AI and biotech ventures through Oddity Labs. CEO and co-founder Oran Holtzman is Israeli and has publicly expressed support for Israeli defense institutions. The company employs Israeli military veterans in leadership and data positions and has benefited from Israeli economic policy programs that promote its tech sector.
SpoiledChild is owned by Oddity Inc, a Tel Aviv- and New York-based tech-beauty company behind digital-first brands like Il Makiage and SpoiledChild. Oddity maintains deep operational and leadership ties to Israel, with significant R&D in Tel Aviv and major investments in Israeli AI and biotech ventures through Oddity Labs. CEO and co-founder Oran Holtzman is Israeli and has publicly expressed support for Israeli defense institutions. The company employs Israeli military veterans in leadership and data positions and has benefited from Israeli economic policy programs that promote its tech sector.
Huda Beauty
Ilia
Kosas
E.L.F
NARS
Saie
RMS Beauty
Made by Mitchell
Honest Beauty
Juice Beauty
Shiseido
Ayura
Bare Escentuals/Bare Minerals