Maidenform is an American lingerie and shapewear brand founded in 1922, now owned by Hanesbrands Inc. It is widely distributed across department stores and mass-market retailers, positioned as an affordable everyday lingerie line. The brand remains part of Hanesbrands’ global supply chain, which has faced scrutiny over labor rights and factory conditions in Asia and Central America. And for sourcing from Delta Galil Industries, an Israeli textile manufacturer with production facilities in illegal West Bank settlements. These settlements violate international law and represent a broader system of apartheid, forced displacement, and military occupation.
Boycotting brands that source from Delta Galil Industries is high impact. Brands that rely on Delta Galil are actively profiting from the infrastructure of apartheid.
Delta Galil operates in occupied territory, using land stolen from Palestinians, under a legal and military framework designed to oppress them. Brands like Nike, Adidas, and Victoria’s Secret have made no public effort to cut ties, despite years of evidence.
Delta-linked brands are financially sustaining illegal occupation.Economic pressure here is both strategic and urgent. Cutting ties with Delta Galil doesn’t just send a message, it disrupts one of the lesser-known but powerful engines of Zionist expansion.