MyJool is a Hadiklaim-owned brand focused on Medjool dates, heavily marketed in European and Asian markets. Its supply is drawn from West Bank settlement plantations, linking the product directly to Israel’s settlement economy and apartheid agricultural system.
Hadiklaim acts as the central hub of Israel’s date industry, representing growers across Israel and operating directly in settlement areas of the occupied West Bank. The cooperative runs a packing house in Beit Ha’Arava settlement and integrates fruit from settlement plantations into its global exports. This makes it nearly impossible for consumers to distinguish between dates grown inside Israel and those grown on occupied land.
The cooperative’s model profits from land and water taken from Palestinian communities. Settlement farms in the Jordan Valley enjoy abundant irrigation, while nearby Palestinian villages face chronic shortages. Human rights investigations have further documented Palestinian adults and children working in these plantations under unsafe, low-wage conditions, highlighting systemic exploitation within Hadiklaim’s supply chain.
Because Hadiklaim dominates Israel’s date exports, boycotting brands like Delilah targets one of the settlement economy’s most significant revenue streams. This pressure interrupts the normalization of settlement produce in global markets and challenges a system that relies on Palestinian land, resources, and labor without consent.