This brand is owned by Procter & Gamble (P&G), one of the world’s largest consumer goods companies behind Tide, Pampers, Gillette, and Crest. P&G has been linked to deforestation through its pulp and palm oil sourcing, with watchdogs citing violations of Indigenous rights and evidence of forced labor in its supply chain. The company has also faced sustained protests from environmental and human rights groups over weak sourcing standards. Politically, P&G runs an “Israel House of Innovation” in Tel Aviv and collaborates with Hebrew University, embedding it in Israel’s tech economy.
Procter & Gamble’s harms are systemic, spanning environmental, human rights, and political domains. Its pulp and palm oil supply chains remain tied to old-growth deforestation, habitat destruction, and violations of Indigenous sovereignty. Reports of forced labor and land grabs in Southeast Asia underscore how its products are built on extraction and exploitation, not isolated lapses.
At the same time, P&G’s foothold in Israel through its Tel Aviv innovation hub and partnerships with Hebrew University connects the company directly to research and development networks that support a military occupation infrastructure. This is not limited to consumer goods distribution but reflects active alignment with apartheid-linked institutions.
Together, these patterns place P&G among the most consequential boycott targets: a corporation whose everyday brands normalize exploitation while its global investments reinforce systems of dispossession and conflict.