prAna, owned by Columbia Sportswear Company, sells yoga and lifestyle clothing marketed as sustainable and ethical. Despite this positioning, prAna is tied to Columbia Sportswear’s broader supply chains, including sourcing through Delta Galil Industries. This connection undermines its ethical image, linking prAna’s products to factories operating in illegal West Bank settlements under military occupation.
Columbia is rated High Impact because of its sourcing ties to Delta Galil Industries. Delta Galil operates directly in occupied Palestinian territory, profiting from land theft, coercive labour conditions, and apartheid infrastructure. By maintaining these contracts, Columbia sustains one of the commercial engines of settlement expansion and normalizes economic activity on stolen land.
Boycotting Columbia and other Delta-linked brands applies pressure where corporations are most vulnerable: their reputation with consumers. Cutting ties with Delta Galil would not only disrupt a key node in Israel’s occupation economy but also signal that global brands cannot profit from apartheid without consequences.
Girlfriend Collective