Reebok is a global athletic footwear and apparel brand owned by Authentic Brands Group. In February 2025, it entered a two-year sponsorship agreement with the Israel Football Association, which includes teams based in contested West Bank settlements—aligning Reebok with mechanisms of occupation.
Reebok has been flagged for failing to disclose factory conditions, living wage policies, or credible climate targets. Watchdogs rate its environmental and labor record among the weakest in the industry, with no evidence of progress on reducing carbon, chemical use, or biodiversity impact. Its reliance on leather, wool, and down without sourcing safeguards compounds the harm.
Reebok’s combination of corporate irresponsibility and political complicity elevates it to a high-impact boycott target, formally endorsed by the BDS movement.
ABG’s structure enables systemic avoidance of responsibility while profiting off brand reputations. It owns brands tied to labor and environmental violations. For instance, allegations of abuse in garment factories in Myanmar are linked to ABG brands, yet the company remains silent despite pressure.
Forever 21, under ABG, has incurred regulatory fines for workplace safety failures, wage theft, and toxic product content (e.g. lead).
In 2025, ABG-branded Reebok entered a sponsorship agreement with the Israel Football Association, which includes teams based in illegal West Bank settlements. This deal links ABG revenues directly to institutions entangled in apartheid and occupation. The company’s non-response to accountability inquiries from human rights groups signals effective complicity with occupation infrastructure.
Additionally, Ted Baker, another ABG asset, licenses apparel to Delta Galil, an Israeli supplier operating in settlements, further reinforcing ABG’s financial ties to the occupation economy.
Beyond these, ABG’s licensing model spreads ethical risk across continents, using brands as avatars for profits while avoiding visibility, oversight, or enforcement of humane practices.
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