This brand is owned by L’Oréal, the world’s largest cosmetics group, operating in over 150 countries. L’Oréal has been tied to child labor in Egyptian jasmine harvesting, toxic PFAS chemicals in its products, and palm oil sourcing linked to deforestation. It also sells in markets like China that mandate animal testing. Politically, the company expanded into Israel after a U.S. settlement over boycott-law violations and now runs a factory on land from a depopulated Palestinian village, further embedding it in apartheid-linked commerce.
L’Oréal’s harm profile spans environmental concerns (palm oil-linked deforestation, toxic chemical use), human rights issues in supply chains, and direct economic complicity in Israel’s occupation regime. While its Israeli factory is located inside Israel’s pre-1967 borders, it sits on land seized from Palestinians during the Nakba and produces goods using resources from occupied territory.
Corporate leadership has cultivated close political and trade ties with Israeli institutions, and its awards to scientists at boycott-targeted research centers deepen this alignment. These factors, combined with global market dominance, make L’Oréal a high-priority boycott target for those opposing corporate support of Israeli apartheid.
L’Oréal’s global reach amplifies the scale of these harms, making it a key boycott target.
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