Wickedly Prime is Amazon’s snack brand, positioned as quirky and premium for people who want “something special” delivered to their door. In reality, it’s just another arm of Amazon’s private-label empire—designed to push independent food brands out of the marketplace, collect more shopper data, and tighten Amazon’s grip on every grocery category. Buying it still fuels the same exploitation, monopoly tactics, and AWS contracts that help enable Israeli apartheid and military operations.
Amazon is rated High Impact because its harms are systemic and interlocking.
Environmental Harm: Delivery fleets, aviation cargo, and data centers generate massive emissions and plastic waste, while public pledges mask lobbying against climate regulation.
Human Rights Violations: Workers face surveillance, injury-level quotas, and unsafe delivery speeds. Migrant workers in Saudi Arabia and elsewhere face wage theft and coercion.
Military & Conflict Complicity: AWS is central to surveillance states. Project Nimbus embeds Amazon in Israel’s occupation and war crimes, supplying AI and data services to its military and government.
The result: consumer spending that powers a machine which entrenches inequality, accelerates climate collapse, and sustains state violence worldwide.