Alphabet Inc.

Alphabet Inc. is one of the most powerful technology conglomerates in the world. Beyond its flagship brand Google, Alphabet controls a vast portfolio including YouTube, Android, Gmail, Google Maps, and Google Cloud, as well as research arms like DeepMind and X. Its platforms shape the flow of information for billions of people daily while its advertising network dominates global digital marketing.

Alphabet’s power is built on surveillance and control. Its core model relies on mass data extraction, targeted advertising, and algorithmic manipulation—practices that have fueled antitrust lawsuits, privacy violations, and erosion of public trust. The company has faced allegations of censorship, exploitative labor practices, and retaliation against worker organizers and whistleblowers.

Politically, Alphabet is deeply entangled with states and militaries. In Israel, it operates major R&D centers and invests in startups like Waze, while its $1.2 billion Project Nimbus contract delivers cloud and AI services to the Israeli military and government. Critics argue these tools enable surveillance, repression, and apartheid infrastructure. Alphabet’s scale makes it a cornerstone of digital capitalism and a key boycott target.