Lululemon Athletica Inc.

lululemon is a Canadian athletic apparel company known for premium-priced yoga wear and lifestyle branding. Founded in 1998 by Chip Wilson, it has grown into a global activewear giant with stores and consumers around the world. The brand promotes values like mindfulness, empowerment, and wellness, often positioning itself as both progressive and community-focused.

lululemon has also faced consistent controversy. Independent testing has found toxic PFAS chemicals in its clothing. Its founder has made widely criticized remarks that include fat-shaming, racism, and open rejection of diversity initiatives.

The company has sourced from Delta Galil Industries, which manufactures in illegal Israeli settlements, and sells through Factory 54, a retailer with locations in occupied Palestinian territory.

Its brand identity is also rooted in the cultural appropriation of yoga, transforming a South Asian spiritual tradition into a luxury product for affluent white consumers.