PepsiCo & Strauss Group

Sabra Hummus is a U.S.-based food brand producing hummus, guacamole, and Mediterranean dips, jointly owned by PepsiCo and Israel’s Strauss Group. The Strauss Group has a long-established history of supporting Israeli military units, particularly the elite Golani and Givati Brigades, through its “Adopt a Warrior” program—providing soldiers with care packages and public messaging of support. Student-led boycott campaigns at numerous North American universities have spotlighted Sabra’s financial and symbolic ties to the Israeli army.