Coty and Adidas have a long-standing licensing partnership, but Coty does not own Adidas. Coty holds the license to produce and market Adidas fragrances and personal care products. As with all Coty operations, this relationship ties the brand to JAB Holding and its legacy of Nazi-era complicity and present-day funding of pro-Israel institutions. Coty maintains a commercial presence in Israel, sells in China where animal testing is required, and faces criticism for weak labour protections and greenwashing.
Coty is rated High Impact because consumer spending on its brands ultimately fuels JAB Holding, the Reimann family–controlled parent company. The harm here is structural: ownership profits are channelled into philanthropic vehicles that directly support pro-Israel institutions, embedding Coty within the global political economy that sustains apartheid and occupation.
The significance is twofold. First, Coty’s scale in beauty and personal care means everyday consumer purchases flow steadily into this ownership structure. Second, the model illustrates how global brands can appear politically “neutral” while their profits consolidate power among elites funding Zionist initiatives.
This differs from a military supplier: Coty’s complicity is financial and infrastructural. Boycotting Coty targets both exploitative beauty supply chains (greenwashing, animal testing, weak labour protections) and the wealth networks that redirect consumer money into institutions underpinning apartheid.
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