This brand is owned by Coty Inc., a global beauty conglomerate majority-owned by JAB Holding, controlled by the Reimann family, whose Nazi-era history includes forced labor, worker abuse, and alignment with Hitler’s racial policies. Today, JAB channels philanthropic funds through the Alfred Landecker Foundation, which supports pro-Israel institutions such as Hillel International and the Hebrew University of Jerusalem. While Coty is not a core BDS target, it maintains a commercial presence in Israel, operates in countries with weak labor protections, sells in China where animal testing is mandatory, and faces criticism for greenwashing and inadequate emissions reduction strategies.
Coty is rated High Impact because consumer spending on its brands ultimately fuels JAB Holding, the Reimann family–controlled parent company. The harm here is structural: ownership profits are channelled into philanthropic vehicles that directly support pro-Israel institutions, embedding Coty within the global political economy that sustains apartheid and occupation.
The significance is twofold. First, Coty’s scale in beauty and personal care means everyday consumer purchases flow steadily into this ownership structure. Second, the model illustrates how global brands can appear politically “neutral” while their profits consolidate power among elites funding Zionist initiatives.
This differs from a military supplier: Coty’s complicity is financial and infrastructural. Boycotting Coty targets both exploitative beauty supply chains (greenwashing, animal testing, weak labour protections) and the wealth networks that redirect consumer money into institutions underpinning apartheid.
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