Edom is Mehadrin’s date brand, specializing in Medjool, Barhi, and Deglet Noor varieties grown in the Jordan Valley. Distributed internationally through MTEX, Edom has built strong presence in European and North American markets, particularly during Ramadan.
Mehadrin’s operations are deeply entangled with Israel’s settlement enterprise. The company grows, packages, and exports dates, avocados, and citrus fruits from land confiscated from Palestinians, while diverting scarce water resources to settlement farms. Palestinian workers, sometimes including children, are employed under coercive conditions, with limited rights and unsafe environments. These practices embed human rights violations directly into the supply chain.
Date exports, in particular, are a high-impact boycott target: during Ramadan, Israeli companies like Mehadrin flood international markets with dates cultivated in occupied territories, profiting from the symbolic and spiritual value of the fruit in Muslim culture. By sustaining the agricultural backbone of settlements, Mehadrin not only profits from apartheid but also strengthens the economic viability of Israel’s colonial expansion.