monday.com is a cloud-based Work OS platform used worldwide for managing workflows, projects, and team collaboration. As a major player in Israel’s thriving tech sector, monday.com contributes significantly to the Israeli economy which is interwoven with surveillance systems, defence contracts, and settler-colonial infrastructure. While the company does not build weapons, its success helps bolster the economic and geopolitical stability of a state currently engaged in war crimes and apartheid policies, as defined by Human Rights Watch and Amnesty International.
monday.com has also faced criticism for its reliance on global gig-economy labour, where subcontracted workers operate with minimal protections.
monday.com is rated High Impact because Israeli tech is a core pillar of the state’s economy and global legitimacy. The sector drives around 20% of GDP and more than 50% of exports, providing resilience and funding amid international criticism of apartheid. Consumer-facing firms like monday.com are especially vulnerable to boycott pressure: they depend on brand reputation, user trust, and steady growth.
Boycotting monday.com and similar SaaS platforms disrupts one of Israel’s most profitable and visible export industries. It challenges the narrative of “innovation” that whitewashes occupation and applies economic pressure where it can most directly reduce Israel’s soft power and financial strength.
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