Monday.com

monday.com Inc. is one of Israel’s most prominent publicly traded tech firms, listed on NASDAQ and valued at billions. Founded in Tel Aviv in 2012, the company represents the success of Israel’s broader technology sector—a cornerstone of the country’s economy, accounting for around one-fifth of GDP and more than half of its exports. This sector has been deliberately cultivated through state investment, military R&D, and international partnerships, making it both an economic engine and a political tool.

While monday.com positions itself as a neutral provider of workflow software, its growth reinforces the global visibility and profitability of Israel’s tech industry. That industry plays a central role in sustaining the country’s geopolitical power, drawing foreign investment, and legitimizing a state apparatus widely documented for apartheid and war crimes. Like other high-growth Israeli SaaS firms, monday.com embodies the economic infrastructure that underwrites military occupation and settler-colonial control, even if it does not manufacture weapons itself.