Pull & Bear is a youth-focused fast fashion brand launched by Inditex in 1991. Known for its casual streetwear aesthetic, the brand operates over 900 stores in more than 70 markets and heavily markets to a Gen Z consumer base.
As part of Inditex, Pull & Bear is implicated in the same fast fashion harms that underpin the group’s model: systemic labor exploitation across supply chains in Asia and Latin America, overproduction driving environmental destruction, and sourcing links to forced labor in Xinjiang. Like other Inditex brands, Pull & Bear inherits the parent company’s political complicity, including BDS calls for boycott following Zara’s Gaza-themed campaign that normalized Palestinian suffering.
Inditex earns a High Impact rating for its role in driving fast fashion’s global harm through environmental degradation, labor exploitation, and political complicity. As the parent company of Zara and other major labels, Inditex accelerates overproduction and landfill waste on a massive scale. Its supply chains have been linked to wage theft, forced labor, and abuse in countries including Brazil, Turkey, and China—where reports indicate continued sourcing from suppliers tied to Uyghur forced labor as recently as 2022.
Politically, Inditex has drawn backlash for supporting harmful narratives during times of active violence. The company stood by a Zara campaign widely interpreted as aestheticizing the Israeli assault on Gaza, dismissing calls for accountability. This, combined with longstanding sourcing and sustainability failures, positions Inditex as a powerful driver of systemic harm in both material and cultural spheres.