RE/MAX Holdings Inc.

RE/MAX Holdings, Inc. is a U.S.-based real estate franchising corporation founded in 1973 and headquartered in Denver, Colorado. It operates one of the world’s largest real estate networks, with more than 140,000 agents and 9,000 offices across over 110 countries. The company’s model is built on franchising, granting local offices wide autonomy under the RE/MAX brand while collecting franchise fees, marketing contributions, and royalties from agents worldwide.

As a multinational, RE/MAX presents itself as a neutral broker in the global housing market. However, its franchising model has allowed licensed offices to operate in contexts of displacement and dispossession, including in Israeli settlements across the occupied West Bank, East Jerusalem, and Golan Heights. While RE/MAX corporate has occasionally claimed limited oversight over franchisees, its global revenue system profits from these operations and legitimizes them under a unified brand.

RE/MAX’s reach gives it not just financial scale but symbolic power in shaping how property markets are normalized, even when built on stolen or occupied land. This global footprint means the harms of its franchising structure cannot be dismissed as purely local or incidental.